Transgender activist Dylan Mulvaney may have made out like a bandit with his Bud Light deal, but Bud Light is losing its shirt, if the latest sales records are any indication.
According to the numbers we have so far, Bud Light has fallen hard out of its “top beer seller” status.
Per the New York Post, the loss has been “staggering.”
The latest sales data from NielsenIQ and Bump Williams Consulting shows that Bud Light sales fell 17% in dollars, while volume dropped a whopping 21% in the week ended April 15.
That’s sharply ahead of the 6% drop in sales dollars and 11% drop in volume that Bud Light had suffered during the week ended April 8 — the seven days that immediately followed the April 1 launch of the controversial Mulvaney campaign on social media.
“These numbers are staggering,” according to an April 23 report from Insights Express, a beer-focused newsletter. “Right now this is an extremely difficult scenario for Anheuser Busch, the Bud Light brand and for AB distributors.”
Bud Light has desperately tried to return from the brink, though.
The company fired two top executives — one who said Bud needs to eliminate its traditional customers because they aren’t woke enough — and then put out a “patriotic” ad in an attempt to fool customers into thinking that Bud Light is all about Ameurica and traditional values… despite just hiring a transgender lunatic as a spokesman.
If these sales numbers are any indication, no one is buying it… literally.