Sales for Bud Light are still crashing and burning and now its starting to spread to other Anheuser-Busch beer brands.
Nationwide, Bud’s sales have crashed 23.4 percent compared to a year ago. That is worse than last week’s loss of 21.4 percent in sales.
Remember, this used to be America’s number one beer brand.
Bud Light’s namesake beer is also suffering. According to the latest sales numbers, Budweiser has also now taken an 11.4 percent hit in sales.
That isn’t the only brand Anheuser-Busch sells that has tumbled in sales.
Sales of Bud’s Michelob Ultra brand is also failing. Michelob Ultra is America’s third biggest-selling beer and it has lost 4.4 percent in sales as did Modelo Especial.
And there’s more…
Per the New York Post:
Anheuser-Busch’s smaller US brands also got dinged, with its Natural Light brand down 5.2% and its Busch Light seeing a 1.8% drop.
The widening sales declines mark a painful hit for Bud’s dominant US beer business.
Last year, sales of Bud Light topped $4.8 billion, according to the Connecticut-based firm.
Modelo Especial had $3.75 billion while Michelob Ultra generated $3.3 billion in sales.
Budweiser came in at No. 7 last year with $1.83 billion in sales.
Year to date, Bud Light and Budweiser are the only top 10 US beers whose sales have dropped, with declines of 3% and 0.4%, respectively.
“If Bud Light doesn’t fix its trend by the end of this month, it will continue to lose market share because it will lose Memorial Day. That kicks off the summer season,” said industry tracker Bump Williams “There has to be a sense of urgency for InBev to correct these trends.”
Keep it up, folks.