Braun, the company that makes shaving and beard trimming devices for men, is taking heat for using a shirtless woman claiming to be a man and sporting double mastectomy scars to sell its products.
Time to Bud Light Braun!
The company is being called “irresponsible” for its new ads featuring the delusional woman who thinks she’s a man. according to the UK Telegraph.
Braun used the transgender model in its UK ad for the Series X Hybrid Trimmers for men.
BRAUN 🪒 features a transgender biological female with double mastectomy scars in their new shaving advert for their men’s shaving range. pic.twitter.com/TYD01CEkdl
— Oli London (@OliLondonTV) September 19, 2023
Critics are blasting the company and saying that the ad could breach the Advertising Standards Authority guidance which warns against “glamourizing” or “trivializing” cosmetic surgery.
In its social responsibility section of its website the ASA states: “Marketers should take care not to trivialize the decision to have cosmetic surgery.”
Others are calling it immoral to celebrate transgenderism and mutilating women in obeisance to that agenda.
“This is mindless, irresponsible, virtue-signaling, woke capitalism at its most dangerous,” said James Esses, the co-founder of Thoughtful Therapists, a group of counsellors and psychologists concerned with the effect gender politics is having on children.
Braun is owned by Procter & Gamble.
Braun is now celebrating the mutilation cult of gender. pic.twitter.com/c3fU8Og4j9
— Billboard Chris 🇨🇦🇺🇸 (@BillboardChris) September 19, 2023