Public attitudes are shifting in a hurry, and people trying to cash in on the woke message of yesterday are in for a massive wake up call.
As the old song said, ‘the times, they are a-changing’, and anyone who doesn’t keep up with them will get left behind.
Just a couple of years ago, there was money to be made by hitching your wagon to leftist politics. But the pendulum is swinging the other way — in a hurry.
Between the Bud Light spokesman debacle, Target’s sketchy swimwear, cash crunches causing massive layoffs in the unproductive DEI sector, and even companies as big as Disney and Blackrock having to admit to investors that pushing hard-left agendas has a negative effect on the bottom line… the glory days of making bank and getting free publicity for pandering to the woke agenda are (at least for the time being) firmly in the rearview mirror.
It looks like Tyson Foods never got that particular memo.
They announced layoffs and a closure only days apart from a massive hiring program that would specifically target the hiring of Biden’s alleged ‘refugees’ or ‘asylum seekers’.
Tyson Foods says it would like to hire 42,000 immigrants to fill positions just days after the company announced it would close a plant in Iowa that employed about 1,200 people.
Tyson is joining Tent Partnership for Refugees, a nonprofit that works to get refugees hired, and it plans on hiring at least some of the more than 180,000 migrants who have gone through New York City’s intake system over the past two years, Bloomberg reported last week.
About 42,000 of Tyson’s 120,000 U.S. employees are immigrants, and Garrett Dolan, who is in charge of the company’s efforts to overcome barriers to employment, including immigration status, said, “We would like to employ another 42,000 if we could find them.” — JustTheNews
It was probably meant as a gesture of goodwill, especially for an employer offering a job that doesn’t require specialized training. But pairing that massive hiring announcement with a plant closure — not a great look. Especially for the 1,200 employees getting a pink slip.
Tyson Foods claims ‘fake news’
The company has pointed to the original (now-retracted) source whose numbers a company spokesman has challenged dumping bogus information into the national conversation. Specifically, that the numbers involved were off by orders of magnitude.
Conservatives reacted with outrage to a now-retracted Scripps News article claiming that the company was hiring some of the asylum seekers who arrived in New York City. However, a spokesperson for Tyson Foods told Newsweek the figures presented in that retracted article were inaccurate.
It continues: “Since being founded in 1935 in Arkansas, Tyson Foods has created jobs and employed millions of people in states all across America. Today, Tyson Foods employs 120,000 team members in the U.S., all of whom are required to be legally authorized to work in this country. We have a history of strong hiring practices, and anybody who is legally able is welcome to apply to open job listings.”
Tyson Foods does have a partnership with Tent Partnership for Refugees and in 2022 committed to hiring 2,500 refugees, according to the organization’s website. However, this figure is much lower than the number initially reported by Scripps that sparked boycott calls. —Newsweek
Oh, ok.
They’re only committing to hiring 2,500 more of Biden’s alleged ‘refugees’. The NewsWeek goes on to explain that they have closed 6 plants in the last year, for unrelated reasons.
It’s a good try at backpedaling, but still not a great look.
Cause: meet effect.
The public wasn’t happy about the reporting. Not surprisingly, there’s already a boycott underway over it.
Some boycotts bite deep and break the back of the company they are launched at (looking at YOU, Bud Light) others not so much.
Whatever the impact of the boycott may or not be, there’s another story that is likely to get their attention.
The American Conservative Values ETF, an actively managed exchange-traded fund created by Ridgeline Research LLC to cater to ideologically conservative investors, announced Monday that it divested its holdings of Tyson Foods and placed a “refuse to buy” rating on the food giant’s stock. Ridgeline founder and CEO Bill Flaig told FOX Business, “We believe Tyson’s management has blundered into a political minefield (and should have known better).”
“The risk of alienating a significant percentage of their customers outweighs any potential economic benefit. In a recent Pew Research poll, 80% of U.S. adults say the U.S. government is doing a bad job of handling the migrant influx. We have seen the negative impact of alienating customers recently with Bud Light and Target and by divesting we are protecting our shareholders,” Flaig added. — FoxNews
That ‘refuse to buy’ position could make other investors reevaluate their risk exposure to a company that blundered into ground zero of the culture wars at a moment in which voters on both sides have begun to complain loudly about how Biden’s government is prioritizing illegal immigration over other concerns.
It was bad news for Bud Light and Target. Will that story repeat itself?
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